No more stone-cold rejection, or worse radio silence.
43 email scripts from best marketers on the web:
- Welcome campaigns that train them to open
- Activation drips that wake up cold leads
- Conversion messages that they can’t resist
It’s like my hollywood tell-all.
The Full Table of Contents
Except there’s way more in the Playbook.
- Welcome Emails
- Template 1 Welcome email: basic template
- Template 2 Welcome email: “Surprise free download”
- Template 3 Welcome email: “Just hit reply”
- Template 4 Welcome email: “Welcome to my content list”
- Template 5 Welcome email: “Remember us?”
- Template 6 Welcome: “a personal hello”
- Activation emails
- Template 7 Activation email: “want any help?”
- Template 8 Activation email: didn’t complete
- Template 9 Activation email: “Activated but didn’t buy”
- Template 10 Activation email: “didn’t buy AGAIN”
- Template 12 Activation email: “Activate last call”
- Template 13 Activation email: “Trial to paid”
- Resend to non-opens messages
- Template 14 Resend to non-opens – fwd you’re invited
- Template 15 Resend to non-opens
- Template 16 Resend to non-opens
- Reactivation Messages
- Template 17 Reactivate: “Are you still at that job?”
- Template 18 Reactivate: “hey, still doing __?”
- Template 19 Reactivate: “still doing __?”
- Cold emailing for B2B — OPENERS
- Template 20 B2B emails: “Free trial”
- Template 21 B2B emails: “great results, want the same?”
- Template 22 B2B emails: “Who’s the right contact?”
- Template 23 B2B emails: “How he did it”
- Template 24 B2B email: “Strategy session, no cost”
- Template 25 B2B emails: “Fwd: you’re invited”
- Template 26 B2B emails: “Request your free assessment”
- Template 27 B2B emails: “Have you tried this yet?”
- Template 28 B2B Emails: “the tactics that no longer work”
- Template 29 B2B emails: “Triple digit conversions”
- Template 30 B2B emails: “Serving your peers”
- Referral Messages
- Nurture Messages
- Template 32 Nurture Emails: “Please don’t forward”
- Template 33 Nurture Emails: “The tactics that no longer work”
- Template 34 Nurture Emails: “The Market is Heating Up”
- Template 35 Nurture Emails: “Thanks and quick question re: growth”
- Template 36 Nurture Emails: “See What They’re Saying About You”
- Template 37 Nurture Emails: “Where do we send your free sample?”
- Partnerships
- Template 38 Partnership & B/D Email: “Let’s partner – 10k reach”
- Investors
- Template 39 Investor Emails: “Investor intro”
- Template 40 Investor Emails: “Like your portfolio co X but for Y”
- Mobile
- Template 41 Mobile app emails
- Template 42 Upsell Emails: “Your order confirmation”
- “The Hard Sell”
- Template 43: “The Hard Sell”
- Conclusion
