Scott Oldford – the ROI method – $3,000 course

Scott Oldford – The ROI Method – $3,000 course

Check it out: Scott Oldford – the ROI method – $3,000 course

On

September 29th, 2017, I shut down my multi-million dollar business that had just started to build real momentum.

I launched LeadCraft in May 2016, so I could help entrepreneurs with their lead generation online. We succeeded, helping hundreds of business owners improve their marketing funnels and turn their customers into raving fans.

This was my 4th 7-figure business, and for over a year I figured it would be “the” business.

Yet over the summer of 2017, something didn’t feel right. I wasn’t sure what, and I found the whole experience frustrating, because in the early parts of 2017 I made more money than I ever had before.

But I didn’t enjoy it. I used to wake up each morning excited. Not anymore.

I had all this money and authority, but I realized it left me with less freedom.

Worst of all, I didn’t feel like I was making the impact I could (for me, or for those I serve).

So in September, I flew to Utah for a mastermind…

I felt low… real low.

And on the place, I said to myself, “This is it. I’m done.”

I knew I had three options:

Stay miserable
Kill my business (and just let it all go)
Reinvent a scenario that I believed in

I felt lost, but after five days in those Utah mountains (having deep conversations with people like Jesse Elder, Zach Obront and Chris Stoikos) I decided to choose option #3.

I remember someone asking me…

“What are you going to do”…

As if my brain shut-off and my soul turned on, I wrote a text message of my plan…

My 3-year plan.

The next day, I called my COO and told him what we were going to do.

That’s when I killed-off LeadCraft. It took less than five days. Five days to blow up a multi-million dollar business that I ‘thought’ was “the” business. It should have been hard, but it was the easiest decision I’ve ever made because we weren’t serving our audience like we could.

Take LeadCraft’s flagship product, for instance, a $997 do-it-yourself course. We put our blood, sweat and tears into this product, and we knew it was great (the best our industry had to offer). Yet over the months, I watched hundreds of entrepreneurs buy the course, only to never log in…

I shouldn’t have cared.

We were making more money than ever.

But I did care. I knew we could do more to serve our audience.

And that knowledge was eating away at me.

I couldn’t sleep.
I emotionally ate junk food.
I put on weight and felt terrible.

I was depressed, despite seeming to have it “all”.

I was done!

If I was going to run a business, it was either going to transform lives with the best possible results.

Or not at all.

No more in-between.

I didn’t want to make more money selling a course. I wanted to create real transformations for my clients.

So I shut down LeadCraft, and something extraordinary happened.

I became nomadic…
I rebuilt my team with world class talent…
I found the love of my life…
I felt more freedom and happiness than ever before…
People I used to look up to in my industry became my peers and clients…
I began to help clients in ways I never imagined possible…

I built ‘The Relevancy Engine’ out of the ashes of LeadCraft, replacing (and exceeding) its revenue within 60 days.

The best bit… we had fewer customers.

This is when it hit me.

I’ve always talked about the importance of being relevant to your audience, which was one of the core principles we built LeadCraft on. My success with LeadCraft also showed me how important it is to be omnipresent, and becoming ‘top of mind’ with the “right” people.

But in the events that followed after we shut down LeadCraft, the final puzzle fell into place. It made so much sense, and I couldn’t believe I hadn’t seen it sooner.

So I began developing, testing and iterating on a brand new methodology that is a true game-changer in the world of online marketing.

If you want to quickly scale to a $1 million business, become #1 in your niche, and attract hundreds of quality clients… what I’m about to show you may change your life.

(because it changed mine)

I call it Relevancy + Omnipresence + Intimacy.

Or, the ROI Method, for short.

What is The ROI Method?

The ROI Method is a new approach to marketing.

It’s a way to filter through all the noise out there and hone in on the exact right thing for your business.

It’s based on illuminating your potential client’s pain, and then ethically offering to help them resolve it.

This is the opposite of scarcity-driven marketing, which is what most online marketers focus on (and what I used to focus on, too). This new approach is different. The ROI Method aligns your marketing and sales in a way so it truly serves your client.

If you prefer video, check out my step-by-step breakdown below…

To view this video on Youtube, click here (remember to Like + Comment  )

———————————-

With the ROI Method, you can finally market and sell your programs and services without feeling salesy or fake. When you implement what I’m about to share with you into your own business, you go beyond simply increasing your revenue…

The ROI Method You build a better business — one filled with your perfect clients, a rock-solid and loyal community, and deeper, more profitable relationships.

In this article, I’ll walk you through how it all works.

It will blow your mind, so stay with me and read to the end.

But before we get into what the ROI Method involves, let’s first see whether this is something YOU need.

Because if you’re part of our core audience, this is your current situation:

You’ve been struggling to really grow and scale your business lately…
You’re working hard, and doing everything you’re “supposed” to…
You’re doing a lot of Livestreams, sharing inspirational posts, and building your FB Group…
You’re creating a bunch of webinars and content, and for the most part, they’re working…
Hell, you’ve built a decent audience of people who believe in your work…
And they are starting to see you as an authority, and some are becoming your clients…
You’ve worked so hard over the last few years, and it’s starting to pay off…
You’ve likely hit  $25,000 a month (maybe even $50k)…
After all that time in ‘feast or famine’, you’re beginning to see the rewards you deserve…

BUT

You still don’t feel “successful”…
You’re tired and overworked, and you’re unsure if you can keep all this up…
When you began, your goal was to build a six-figure business…
But now you have one, you have no idea what to do next…
Sure, you could scale to 7, 8 or 9 figures… but will it make a difference…
It’s weird because although you know you should feel happy, you know something’s missing…

The ROI Method  The problem is, you’re not sure what.

Can you relate?

If so, read on…

You’re currently on the ‘six-figure hamster wheel’, and although it’s got you to where you are today, it WILL NOT help you scale to seven-figures and beyond.

The ‘six-figure hamster wheel’ brings nothing but stress, as you constantly worry about:

When your lead generation will stop…
Where the next client will come from…
When your cash flow will dry out…
The fact more customers mean more work for you…
And more work for you means less time to enjoy life…

The ‘Six-Figure Hamster Wheel’ hasn’t brought the freedom you wanted, and it never will!

What we do inside The Relevancy Engine helps our clients escape this hell, so they can build a real business that creates a real impact.

Just like I did when I blew up LeadCraft and regained control of MY life.

At the heart of this is The ROI Method, so let’s dive into what this new approach to marketing looks like…

The ROI Method RELEVANCY

Relevancy is what often springs to mind when you think of marketing.

In essence, when I say Relevancy, I mean your marketing message and your funnel.

If the key to making a sale is giving the right message to the right person at the right time and place… Relevancy ensures you have the right message, to begin with.

To achieve this, you must take your audience on a very specific journey:

First, they must admit there’s a problem in their life, business or relationship.
This places them into “discovery mode”, meaning it’s your job to show them your process and unique method, as well as share personal stories with them that forge a true connection.
In time, they think about buying into YOU as an authority.
They begin to realize their problem and must decide if they want to go from their pain to their vision. At this stage you must show them how your solution helps them do that.
Finally, you show them the commitment is worth the result and you close the deal.

— — —

We can break this entire customer journey into three main components:

Offer
Messaging
Positioning

Your Offer is whatever you’re selling.

And no, this doesn’t have to focus on money. When we talk about offers, we’re including things like lead magnets, signing up for a webinar, or actually buying your program, product or service.

You customize your offers based on where someone is at on their journey. If they’re discovering their pain, you give them a guide. If they’re ready to buy from you, you offer your program or service.

Your Messaging focuses on the words you use to describe your offer, what it does for your prospect, and how they will benefit if they take you up on the offer. You align your messaging with your lead’s mindset, whether they’re in “discovery mode” or looking for a paid solution.

Finally, your Positioning is how you differentiate yourself from the competition. Essentially, it’s showing what makes you special and showcases your unfair advantage.

When you have these three things… You have Relevancy.

Each element’s connected, and all are necessary to have a Relevant message. Once you have this, you can become ‘top of mind’ and an omnipresent force…

The ROI Method OMNIPRESENCE

Omnipresence is where you appear everywhere to your target audience. You become ‘top of mind’ and start to dominate their newsfeed (and everywhere else they go online).

But because you’re relevant, you aren’t annoying.

Something magical happens when you show up in someone’s life consistently. You transform into an authority figure. You become someone who cares. It’s as though you turn into a trusted friend, even though you may have never met.

Omnipresence allows you to put your relevance into hyperdrive, and the three components of effective Omnipresence are:

Timing
Frequency
Platform

When you’re Omnipresent, it means you’re showing up at the right time, which has always been the Holy Grail of marketing (to be in the right place at the right time).

With Omnipresence, that’s what you’re doing. You’re getting your name in front of your audience at the right time so you become the only choice for them.

Further, it’s not just the timing of it, but the frequency. We don’t try and show up magically when they’re ready to make a decision. We show up consistently, in a way that offers value and builds a relationship over several days, weeks or months.

Finally, you become Omnipresent with the right platform. For many people, omnipresence starts with retargeting and advertising on Facebook. But that’s just one channel. YouTube, email, ad networks, Instagram…all are channels where you can show up for your audience.

Basically, you become an authority inside your niche. Most of what we do online is always about “more, more, more”. But Omnipresence is about depth. It’s taking a small number of leads and increase your Relevancy by being in front of them with the right frequency, the right timing and on the right platforms.

When you combine this with the final part, intimacy, something incredible happens…