The Flexible Funnel Process.png

Here’s the simple challenge we have for you:

If you have a big idea (whether you’ve had it for 3 months or 10+ years), and have not fully launched it yet . . . develop it as a quick win info product in the next 45 days and sell it using a flexible funnel.


Your new best friend, the Flexible Funnel™ Kit, is so much more than a course. It is a business playbook, an operating manual (with 100+ pages of worksheets, templates, case studies, and more), and a focused online course that you can continually use to grow your online empire. It includes lessons & action prescriptions, so you’re never lost.

We’ll tell you more about it below.

We see online entrepreneurs run into 1 of 2 main issues when trying to sell information products and build passive income.


People try to start creating consistent content without a working, flexible funnel and desirable info product in place, and they get “free zoned”—which is like getting “friend zoned” . . . but as a business.

Basically, you’re creating for people who will never buy from you.


People try to sell a great information product, but they don’t have a funnel in place that constantly grows their audience while pitching their product.

Basically, you’re shouting to an empty room. Or whispering at a busy subway platform.

Flexible Funnel™, customized to you and your goals can fix both of these issues.
No need to buy some new guru’s $2,000 course on yet another marketing tactic they’ve only used once and can’t teach well because it doesn’t apply to you.

👀 Do tell.

What a Flexible Funnel means for you.png


Regina and Allie here. We use the Flexible Funnel™ system to sell info products such as online yoga courses all the way to products that help people build and self-publish their own workshops, books, and more.

Get the breakdown below.png
Flexible Funnel Formula.png

Imagine getting all these pieces in place (in 45 days or fewer) so that you’re actually selling your offer.

In the Flexible Funnel™ Kit, I’ll not only tell you more about how I used this system recently to get up and running in 11 days (with a sale on the very first day 🎉of a personal development product), but I’ll also share how our clients are doing the same.

This system works; it’s about filling in each of the 5 layers with the piece that makes the most sense for you.

That’s the thing that is wildly different about the sales funnel we will help you set up.

We don’t assume your business and goals are the exact same as someone else’s, so we show you how to “choose your own adventure” and fill in each layer with the right pieces for you.

Your Flexible Funnel™ Kit lessons and downloads will guide you through 5 key steps:

1. Creating your quick win information product and a powerful sales page.

Section 1 Includes Video Tutorials and PDF Lessons.png

During Step 1 (Section 1):

  • You’ll choose from 1 of 3 main options for your info product. Plus you’ll get a list of 25 more info product types to consider in the future.

  • You will get detailed guidance (lessons, action sheets, and examples) on creating an online bootcamp/workshop, a drip/email course, or a consultation session . . . that people love.

  • You will be taken through examples and guidance on creating a sales page that helps convert people to paying customers.

And yes, there are:

✅ “Formulas” included for how you might want to set up your online workshop/bootcamp, drip course, or consultation session, so you don’t have to spend time wondering what your product will consist of.

✅ Real-life examples of products and sales pages that are working right now in different niches.

Step One Preview - Flexible Funnel Kit.png

Part 1 will is available in your dashboard as soon as you join.

2. Outlining your sales process into a flexible funnel and compelling sales emails.

During Step 2 (Section 2):

  • With examples, clear instructions, worksheets, and lessons, you will choose and set up 1 of 4 main flexible funnels to sell your information product. You’ll understand what the best options are for your specific product and business.

  • You will learn about the 15 types of sales emails and learn how to create an educational sales sequence that people will receive after signing up for your free sample.

And yes, there are:

✅ Pre-outlined email sequences, so that you don’t have to wonder how many sales emails to send or what they should include.

Step Two Preview - Flexible Funnel Kit.png

Part 2 is available in your dashboard as soon as you join.

3. Creating a “sample” offer and epic landing page & thank you page for that sample.

  • If the flexible funnel that works best for you includes offering a free sample to entice people to sign up for your email list, then this section is for you. You will be taken through how to create quizzes, challenges/detoxes, and mini-workshops like “lunch and learns” to draw in the right people.

  • You will learn how to set up a compelling landing page for your free sample that converts epically; you will also learn how to create thank you pages that actually help you sell your info product. Yes, the thank you page for your free sample can help you make money and delight your new audience member at the same time.

  • We will also help you know when to use paid samples vs. free samples and give you ideas for how to get paid while building your email/interest list.

And yes, there are:

✅ Examples and detailed copy/messaging ideas to help you create the best landing pages possible.

Step Three Preview - Flexible Funnel Kit.png

Part 3 is available as soon as you join us below.

4. Adding the right people to your funnel consistently in one of a few smart ways.

  • Instead of switching gears every few days/weeks (and getting nowhere 😤), you will be guided through 3 amazing ways to consistently build an audience for your product and funnel. We’ll also share 20+ other audience growth strategies.

  • You will learn an insanely smart approach to ads (on a budget) and free actions you can take daily on platforms like Instagram or LinkedIn, so that you are building an audience from scratch.

And yes, there are:

✅ Real-life case studies, screenshots, and examples that you can dive into as you tailor these smart strategies to your specific business.

Step Four Preview - Flexible Funnel Kit.png

Part 4 is available in your dashboard as soon as you join.

5. Using a sales surge event to help you convert the people who didn’t already purchase your offer.

  • Your flexible funnel is set up to make sales of your offer “on autopilot” . . . however, you may want to set up a specific sales surge event (such as a training webinar or targeted email series) to help you convert the people who didn’t already purchase your offer inside your funnel.

  • You will be guided through the structure of a smart sales webinar; you will also go through the process of setting up an epic email sequence to convert people to paying customers.

And yes, there are:

✅ Step-by-step instructions on creating a compelling pitch inside your email sequence or webinar.

Step Five Preview - Flexible Funnel Kit.png

Part 5 is available as soon as you join us below.

Set up your simple and customized sales system before the new year. Normally $397.

The simple question is:

Do you owe it to your big idea and future customers to set up a funnel that actually works?

As soon as you press the button above:

FFK Purchase Logistics.png

If you join the Flexible Funnel™ Kit today, you’ll also get access to:

The 2-Week Purposeful List-Building Sprint (January 18 – 31)

Bonus List-Building Sprint.png

Who this is not for:

❌ People who are already making their ideal income (consistently) from their existing sales funnel.

🚫 People who exclusively sell physical products. (So: We love you if you have an online shop selling handmade spa products or t-shirts, but the Flexible Funnel™ Kit is best suited for consultants, coaches, freelancers, and authors who want to create helpful info products).

⛔️ Those who currently completely outsource their sales funnels and are happy with the way the funnels are performing.

🆘 People who are interested in only taking the lessons, but aren’t interested in doing the work to put a repeatable system (of creating income from info products consistently) in place.

But, this is for you if:

✅ You’re tired of getting “free-zoned” and want to build an audience who actually buys your offer.

✅ You already decided that in the next couple months to a year, you want to (finally) get your sales funnel working like an engine, so that you have a baseline of income worth celebrating over 🎉.

✅ You like the idea of following and customizing your own info product business roadmap and daily/weekly/monthly activities.

✅ You’d like the 5 layers of a flexible and smart funnel categorized and easy to follow so you can stay focused . . . and never have to wonder what you should be working on as you validate and sell your info product.


The regular price of $397 is not a random number pulled out of the sky. If you do the work inside your Flexible Funnel™ Kit, you will leave with:

  • An epic quick win information product you’re proud to sell (even if it’s a little scary to launch it at first)

  • smart sales page designed for the way people think when buying information, so you can convert & delight more people

  • customized plan of how you will find and directly engage your ideal customers for free –and/or– how you will use budget-friendly ads to target and attract people

  • An exact outline of a flexible funnel that works best for you, your business, and your potential customers; plus a savvy email sequence that helps you make sales

  • An optimized landing page and free sample offer to help grow your email list and product interest list

  • training webinar or email sequence that serves as your sales surge event; . . . and so much more