Joanna Wiebe – The Conversion Copywriting Workshop

Joanna Wiebe – The Conversion Copywriting Workshop

Check it out: Joanna Wiebe – The Conversion Copywriting Workshop

With a strong emphasis on finding and organizing your messages before you begin writing, this conversion copywriting workshop will help you not only write better copy but think like a copywriter in everything you do. Discover the words to use to speak directly to a single reader. See how to make sense of those words and messages. And get the tips and techniques you need to turn good messages into great copy.

Plus, because this is a recording of a live workshop, you’ll see how others struggle with copy. And you’ll watch as the original conversion copywriter Joanna Wiebe coaches copywriters through their challenges.
Your Instructor

Joanna Wiebe

The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.

She’s been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.

The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna’s ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed – without a word of prompting – “These ebooks changed my life.”

And when Brian Clark – one of the best known copywriters on the planet – wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the cofounder of Copy Hackers.
The Curriculum
The Workshop

Start

Start by identifying the “stage of awareness” of your prospect (31:53)
Start

With the stage of awareness in mind, apply the Rule of One (25:35)
Start

Part 1: Find your messages (31:59)
Start

Part 2: Find your messages (16:15)
Start

Part 3: Find your messages (50:09)
Start

Part 4: Find your messages (48:47)
Start

How to phrase your messages (25:06)
Start

Optimize the elements (25:04)
Start

Finish by editing in the awesome (21:21)

Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you’d like or until ol’ Copy Hackers calls it a day (which we certainly don’t want to happen!). Plus, you can take the course across any and all devices you own.
What if I am unsatisfied with the course?
Well that won’t do. If you take the workshop and you find you didn’t learn enough to make an easy $500 on your site or in your emails using what you’ve learned, then we didn’t do our job. So contact us within 30 days of your purchase, let us know, and get a refund.