ConversionXL, Kevin Hillstrom – Transactional data analysis
$285.00$1,299.00 (-78%)
Kevin is Founder of MineThatData, where he analyzes purchase transactions to explain how customers interact with merchandise, advertising, and marketing channels.
SalePage
ConversionXL, Kevin Hillstrom – Transactional data analysis
Check it out: ConversionXL, Kevin Hillstrom – Transactional data analysis
Become great at Transactional data analysis
Online course
By Kevin Hillstrom,
Founder @ MineThatData
Course length: 2h 24min
Digital Marketers understand why marketing campaigns work, but have you ever wondered what truly fuels business success? Applying the lessons in this course will allow you to become an expert at understanding what is truly driving the success of your brand, from a customer standpoint. Armed with this information, the analyst teaches Professional employees why the brand is succeeding/failing, arming employees with the tactics necessary to grow the brand going forward.
After taking this course you’ll…
- Determine at a strategic level why your business is not meeting expectations, allowing the analytics professional to clearly communicate to Executive why the business is not operating at 100% effectiveness.
- Evaluate the three types of business modes (loyalty, hybrid, customer acquisition) and determine which one your brand operates within.
- Quantify and communicate the critical importance of a Welcome Program at developing a life-long customer relationship.
- Understand the point at which a customer either decides to become a loyal buyer or elects to end a relationship with your brand, enabling you to effectively market to the customer.
- Develop a customer plan that allows your business to grow at a rate that will please your Executive Team, causing you to look good in the process!!!!
This course is essential for you if …
- You want to understand why you have made so many digital improvements to your brand and you haven’t seen corresponding sales increases.
- You want to become a C-Level Executive in the future by becoming more involved in business strategy.
- Figure out the best way to apply your digital marketing smarts to increase sales performance.
This course is NOT for you if…
- You do not have access to customer purchase transactions.
- Your ability to crunch data is limited to Excel or Google Analytics, or you do not have access to a qualified business analyst who can help you analyze the data.
- Your brand has customers with infrequent purchase cycles (i.e. purchasing a car).
Kevin Hillstrom
Kevin is Founder of MineThatData, where he analyzes purchase transactions to explain how customers interact with merchandise, advertising, and marketing channels. Kevin has worked with more than 225 brands since founding MineThatData in 2007.
Kevin spent nearly twenty years in retail in positions of increasing responsibility, including Manager of Analytical Services at Lands’ End, Director of Circulation at Eddie Bauer, and Vice President of Database Marketing at Nordstrom.
Show off your hard-earned skills and strengthen your profile
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Get this course and 90+ others when you subscribe to CXL
This course (and all others – full list here) are included with CXL subscription.
At CXL, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.
- World’s leading practitioners teaching you their best stuff.
- 90+ online courses on all things data-driven marketing
- New courses added every single month
- 90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 9 minidegrees that give you advanced level skills
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
