Analytics Mastery
$20.00$49.00 (-59%)
He has previously worked in well-known B2B and B2C ups such as Exotel, Practo & Instamojo
Analytics Mastery
Check it out: Analytics Mastery
Analytics Mastery
Learn Analytics with Practical Lessons and Case Studies
Learn Analytics with Practical Lessons and Case Studies
Your Instructor
Deepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing and heads digital marketing at Razorpay.com.
He has previously worked in well-known B2B and B2C ups such as Exotel, Practo & Instamojo. Before that, he founded a publishing up called BikeAdvice.in and had an exit.
He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.
Course Curriculum
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Lesson 1 – Introduction to Analytics Mastery (13:27)
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Lesson 2 – How to Create an Analytics Code and Install on Your Site (10:03)
- Lesson 3 – Terms and Definitions in Analytics (15:15)
- Lesson 4 – How to Setup IP Filters in Your Account (4:47)
- Lesson 5 – A General Tour of Google Analytics (5:41)
- Lesson .6 – How to Create Custom Dashboards and Reports (7:21)
- Lesson 7 – Building Links with UTM Parameters (6:37)
Types of Reports
- Lesson 8 – Real-Time Reports Explained in Detail (4:41)
- Lesson 9 – Audience Reports: Overview & Active Users (6:18)
- Lesson 10 – Audience Reports: Lifetime Value Report (6:33)
- Lesson 11 – Audience: Cohort Analysis (4:07)
- Lesson 12 – Audiences Report for Paid Ads (7:17)
- Lesson 13 – User Explorer, Demographics & Geo Reports (22:21)
- Lesson 14 – Frequency, Recency and Engagement Reports (10:43)
- Lesson 15 – Technology Reports (7:50)
- Lesson 16 – Acquisition Reports (15:31)
